As Bumthang prepares to host the 118th National Day celebrations, the festive mood is extending beyond the ceremonial grounds. From packed hotels to bustling shops and food stalls, local businesses are experiencing a surge in activity, turning the historic event into a significant economic opportunity for the district.
With only two days remaining until the celebrations, Chamkhar town is abuzz with activity. Shopkeepers are stocking up on groceries, snacks, and household essentials, while food vendors and accommodation providers prepare to cater to the people expected to arrive from Thimphu and other parts of the country.
The festive rush is most visible at the Chamkhar town where 30 stalls have been set up to serve visitors during the celebrations.
Economic Development and Marketing Officer of Bumthang, Karma Tshering said, “In Bumthang, we have a wide range of local dishes and handicrafts. However, our products do not always receive much attention. Therefore, these stalls can greatly benefit the community and the people. Currently, there are 30 stalls, of which 12 will display Bumthang’s handicrafts and other local products, while 18 will be food stalls.”
Vendors say they have been preparing days in advance, sourcing ingredients and arranging helpers and says the National Day has created an opportunity to earn additional income.
Karma Tenzin Dorji, a shop owner said, “We are preparing food items made from buckwheat, also known as Bjopchi. Earlier, buckwheat was mainly used to make khuley. But my father and I, along with two others, decided to sell biscuits and burgers made from Bjopchi. All the items will also be prepared using water from Kurje Drupchhu. In Bumthang, most shops are located in corners and do not attract many buyers, but here we can make more profit.”
Harka Maya Tamang, another shop owner said, “Here, we do not have to pay rent. If we earn less and still have to pay rent, it becomes a burden. I feel we are very lucky because we get to keep the money that we earn ourselves.”
The hospitality sector is experiencing a similar trend. Hotels and homestays in Bumthang are packed, with many visitors arriving days ahead of the celebration.
Tandin Dorji, the owner of Hotel Jakar View said, “The hospitality sector is very excited. Usually, after the Jambay Lhakhang Tshechu, it is considered the off-season in Bumthang. However, due to the 118th National Day celebrations, all the hotels were booked in advance by the Dzongkhag and visitors.”
According to officials, more than 30,000 people from Bumthang’s four gewogs and across the country are expected to attend the celebrations.
As Bumthang prepares to welcome the nation, the National Day celebrations, a symbol of unity and heritage, are also a timely boost for local businesses.
Kinley Bidha
