A few years ago, only locals and a handful of pilgrims knew about Pangkala in Paro. Today, on weekends, young Bhutanese and foreigners make the climb, many carrying cameras, phones, and backpacks. Behind this growing interest is social media, where a single video or photograph can turn a mountain trail into Bhutan’s next hiking destination.
It begins with a scroll. A short video of a man running along mountain ridges covered with purple, white, and yellow flowers. A photo taken above the clouds. Or a travel vlog capturing the climb to a place many had never heard of.
For a growing number of young Bhutanese, that’s all it takes to lace up their hiking boots and head for the mountains.
Pangkala in Paro is one such place.
Once visited mainly by nearby villagers and pilgrims on their way to Tseybum Ney, the trail has become a trending hiking destination these days.
Social media has played a big role.
Videos shared on TikTok, YouTube and Facebook have introduced the trail to the people, inspiring many to experience it for themselves.
“My friends and I decided to hike to Pangkala because we’ve been seeing a lot of videos and photos of the place on social media. The scenery looked beautiful. Unfortunately, it started raining today so we couldn’t take good pictures. We’re planning to come back next year,” said Singye Dema, a hiker.
For many, reaching the summit is only part of the experience.
The hike itself offers fresh mountain air, forest trails, time with friends, and a break from busy routines.
“We decided to visit Pangkala after watching a video uploaded by a YouTuber called Bhutanese Dreamer. The video inspired us to make the hike,” said hiker Ugyen Penjor.
According to the caretaker of Ugyen Guru Goenzin Dratshang in Paro, where the trail begins, visitor numbers have increased dramatically within a year.
“In the past, very few people hiked to Pangkala. Only a handful of villagers would go there, either to relax between farm work or to visit Tseybum Ney, which is on the way to Pangkala. This is the first year we’ve seen as many as 500 to 600 people hiking there in a single day,” said Gyembo Dorji, Uzin of Ugyen Guru Goenzin Dratshang, Paro.
But Pangkala is only one example.
As more hikers share their experiences online, they are also introducing lesser-known trails across the country. They say each discovery inspires others to venture beyond familiar routes, encouraging a growing community of outdoor enthusiasts to explore forests, mountains and hidden viewpoints.
“What motivates me to go hiking is, first of all, to stay physically fit and also to explore the beautiful nature our country has to offer. That is why I enjoy hiking. I think the growing interest among young people is a very positive and healthy trend. Every youth should try hiking and experience the beauty of our natural surroundings. It is becoming a lifestyle that encourages adventure, friendship, and a deeper connection with Bhutan’s natural heritage,” said Sonam Tobgay, a frequent hiker.
As more hidden trails find their way onto phone screens, many believe hiking culture is only growing bigger.
However, experts and relevant agencies remind hikers to respect nature, avoid disturbing wildlife, stay on designated trails, and never consume wild mushrooms or unfamiliar forest plants.
For now, one shared video is doing more than collecting likes. It is encouraging a new generation to step outside, explore their own country, and discover that some of Bhutan’s best views are reached one trail at a time.
Passang, Anita Chhetri, Karma Samten Wangda
Edited by Sangay Chezom
