Consumer fairs may offer shoppers more choices and competitive prices. However, in a small town like Dagapela in Dagana, the five-day consumer fair has left local business owners unhappy, as many say the event has significantly affected their daily sales and added pressure to already struggling businesses.
The consumer fair has drawn Indian businessmen and a few Bhutanese entrepreneurs showcasing a variety of goods and products to customers.
However, the fair has not been well received by local business owners in the town. Some shopkeepers told BBS that businesses dealing in garments, clothing, kitchen utensils, and electronics have been the most affected.
Business owners, who requested anonymity, said it is important for the Dagana district administration to discuss such events with the business community in the town before approving consumer fairs.
They suggested that such business events should only be allowed if local shops are unable to meet market demand.
A shopkeeper said,“We are incurring huge losses because goods that usually take three to five months to sell in our shops are sold within one to two days at the fair.”
Another shopkeeper said, “The goods sold at the consumer fair are just like what I have in my shop. If such businesses continue, it will be difficult for us to sustain. I depend entirely on the income from my shop to pay rent, loan, and buy every day necessities. Since the fair began, we are struggling to find customers.”
Business owners added that traders participating in the consumer fair are not only selling goods but also promoting direct market linkages with customers for future business.
An official from the district administration said, the approval for the fair was granted after the organiser submitted all the required documents. The official added that the fair was approved with the intention of boosting the local economy by attracting more buyers, which could also benefit hoteliers and restaurants in the area. The fair intended to provide consumers with a wider range of choices.
Speaking over the phone, the organiser of the consumer fair acknowledged the concerns raised by the local business owners. However, the organiser said, such fairs contribute positively to the local economy and offer more options to consumers.
Pema Tshewang, Dagana
