To address the challenges of market access faced by farmers in Pema Gatshel, the local government has initiated efforts to connect farmers with customers beyond their local communities. One such initiative, a new three-unit vegetable shed at Bainangzor Tri-Junction along the Khothakpa-Tshelingor Highway, was recently handed over to farmers in Shumar Gewog.
The facility, built last month now hosts three local vendors who sell fresh produce, benefiting over 100 farmers. Travelers along the highway can conveniently purchase farm-fresh vegetables, boosting sales and encouraging agricultural activity.
“We were cultivating vegetables but lacked access to a proper market. Now, with this facility provided by the gewog office, we are very thankful. Not only do we sell our produce, but we also gather from other villagers to sell here. This facility has also allowed us to involve our children—those who had to leave school to help us sell produce,” said Sonam Cheki from Nangkor, Shumar Gewog.
“The farmers bring their vegetables here, and we buy directly from them. For those who cannot bring their produce to the shed, we visit their farms and collect it ourselves. We are also committed to providing the best service to both farmers and customers,” said Kezang from Shumar, Shumar Gewog.
“I used to stay home with my husband, but now I run this stall. It has been a great learning experience, and I feel that I can help farmers by buying their products and selling them here,” said Leki Chezom from Bartseri, Shumar Gewog.
According to the gewog administration, the project is part of a broader strategy to improve farmers’ livelihoods by providing infrastructure, training, and marketing support.
“Our focus has always been on encouraging farmers to continue working on their farms and helping them access better markets. We are also responsible for providing training on how to run a business, improving farming techniques, and utilising space for marketing. This is what we are doing,” said Sonam Dendup, Shumar Gup.
Farmers have expressed their satisfaction with the new market shed, and many are now more interested in vegetable farming.
“We have been advocating for farmers to sell their produce here, and as a result, farmers are becoming more interested in growing fruit and vegetables,” said Chojay, Gonpung-Shali Tshogpa.
Officials are optimistic about replicating similar initiatives in other locations to enhance market access for rural farmers further.
The shed, built at a cost of Nu 1 M, has encouraged more farmers to engage in vegetable farming.
ThinleyDorji, Pema Gatshel
Edited by Kipchu
