Bhutan wins the World’s Sustainable Destinations’ Earth Award in Berlin, Germany yesterday.
This is the Bhutan’s first win at the International Tourismus- Borsc or ITB Berlin- the world’s leading travel trade show. The award is in recognition of Bhutan’s commitment toward responsible tourism and country’s approach to tourism development and management.
Bhutan was top three finalists along with Spain and Iceland under the Earth Award category. From Bhutan, 28 tour agencies and officials from Tourism Council of Bhutan (TCB) were in attendance at the award ceremony.
Media Spokesperson of TCB, Damcho Rinzin said: “This award is the testimony of our wise and visionary leadership of our beloved monarchs and also our government’s commitments in protecting and conserving environment, and also tourism sector’s efforts towards sustainable tourism.
He added: “It is a true recognition of what we do in Bhutan and we can do a lot of things with this award. So we are very happy with it.”
A jury, representing 12 leading sustainable tourism organisations and networks selected Bhutan from more than 100 top tourism destinations. Green Destinations- an agency recognising destinations around the world for championing sustainability in terms of nature and culture organised the award function.
