Access to Market is one of the constraints faced by enterprises during establishment and operation, according to the Enterprise Survey Report 2010. Notably, limited infrastructure (market outlet and land) and transportation have been the major challenges, the Cottage and Small Industry (CSI) faced in the country. But not anymore. The Economic Affairs Ministry inaugurated a dedicated CSI market place at Changzamtog Service Center in Thimphu today.
This will promote CSI products in the market, both the domestic market as well as for visiting tourists. It will improve the competitiveness of CSI products through quality, standard, image and branding.
The market outlet will exclusively assemble local CSI products developed by Bhutanese entrepreneurs, adding value for better marketability.
Ngawang Choden, the industry officer with the Department of Cottage and Small Industry said, “currently most of the Bhutanese production and manufacturing sectors had challenges of not getting the right platform to market their produce despite their hard work and perseverance.
“For this reason, we have come up with this platform where all the Bhutanese producers and manufacturers will bring their products with good packaging and we will sell their products through this platform,” she added.
During the inauguration, the 8th edition of the Bhutan Enterprise Award was also held to acknowledge the entrepreneurs.
Six new authentic products were also launched which will hit the market soon. The products include Bhutan Yoedhen Farm, Touch from Heaven, B Music- Music Application, Bidhas Food Products, Druk Infinity Services and Deki Natural Dyes.
Kelzang Choden
