Acho Dongka, the Red Panda, was unveiled today as the face of Bhutan’s forest-fire prevention campaign. The mascot was officially launched today and is expected to help curb forest fires in the years to come.
Every year, forest fires are reported across the country. Last year, 80 forest fire incidents were recorded, burning 6,800 hectares of forest area. That is equivalent to about 9,500 football fields.
About 90 per cent of Bhutan’s forest fires start directly or indirectly due to human activities.
In an effort to promote forest-fire prevention and safer behaviour across the country, Acho Dongka was unveiled today.
Jigme Wangchuk, Senior Forestry Officer at the Department of Forests and Park Services, said, “A friendly, relatable and good-humoured character, Acho Dongka will help communicate fire-prevention messages in a simple and engaging way. Through storytelling, music and awareness videos, we hope to inspire safer practices, encourage shared responsibility and remind everyone that protecting our forests starts with each of us.”
The Red Panda, a vulnerable species, is also threatened by habitat loss caused by forest fires. It is also believed to symbolise wealth and prosperity.
Sonam Yuden
Edited by Tandin Phuntsho
