BBS invites Expressions of Interest from qualified individuals and firms to partner in producing a new generation of reality shows, guided by a renewed commitment to fairness, transparency, and creative excellence.
The legacy of reality shows on BBS, beginning with an instant hit in 2008, is one of profound popularity, particularly in rural areas. However, public concerns grew over time regarding the repeated selection of the same organizers and a winner-selection process that ultimately relied on financial contributions through SMS and banking apps, rather than pure talent. This practice, which placed undue pressure on participants, was discontinued as it conflicted with the principles of a true talent competition and the values of a public service broadcaster.
In direct response to these concerns, BBS introduced clear guidelines and a structured Expression of Interest (EoI) process in 2022. This initiative replaced the old model with a transparent, merit-based system designed to achieve key objectives: to provide opportunity in a fair and transparent manner; to promote Bhutanese culture and tradition; to provide a platform for budding performing artists; and to deliver healthy, wholesome entertainment. The system further seeks to encourage originality, innovation, and creativity while ensuring transparency, guaranteeing that shows are won by the most talented, and protecting participants from exploitation.
Now in 2026, this streamlined EoI framework has demonstrably improved the landscape of reality programming on BBS. It has elevated production quality, diversified opportunities for organisers, and strengthened the pillars of transparency and accountability in every phase, from selection and production to judging and audience engagement.
Under this refined process, selected organizers will be granted the opportunity to produce two seasons of their show. Each season will be a structured production of 10 to 18 episodes, conducted within a clear timeline not exceeding nine weeks.
This EoI is an invitation to be part of this successful and evolving chapter. Partner with BBS to create credible, engaging, and innovative entertainment that serves the people of Bhutan. Submit your Expression of Interest and help us continue to raise the standard.
