What may seem like harmless entertainment on social media is now raising concerns in Bhutan. Some TikTok content creators and live streamers have been found performing so-called “extreme punishment shows”, acts that involve self-harm or humiliation, in exchange for likes, followers, or virtual gifts. The Bhutan InfoComm and Media Authority, BICMA, issued a public notification yesterday, urging creators and live streamers to stop engaging in such practices immediately.
More often on TikTok, individuals are seen competing in games, and the loser is forced to undergo punishments set by the other party.
Some are hurting or humiliating themselves in front of thousands of viewers.
“When somebody is doing extremely physical things which are not expected to be done on a public platform, like wearing unusual things and also acting in ways that are not acceptable on a public platform. It is something we say is extreme. Similarly, even the language, whatever you say on a public platform, is viewed by everybody,” said Jigme Wangdi, the director of BICMA.
The authority had received multiple complaints this month regarding such content. Warnings have already been sent to the creators involved.
BICMA says such content can pose serious psychological and physical risks and may also influence children to imitate harmful actions.
The director said, “We have a high risk of our underage children viewing those contents and copying them, and therefore they may end up doing such things and getting physically and psychologically affected. This is even proven theoretically, as younger generations or underage children are more susceptible to such content because they are not in a position to differentiate whether it’s good or bad.”
BICMA’s Rules and Regulations on Content 2019 prohibit any content that offends public decency, threatens safety, or encourages crime.
Accounts found in violation will face legal action.
The issue has sparked public concern.
Kuenzang Wangdi, a taxi driver said, “I have seen many TikTok live sessions where individuals play games while engaging in indecent behaviours and acts. I feel that strict actions should be taken against such individuals.”
“I watch TikTok and often see people playing games on live and performing indecent acts, which makes us viewers uncomfortable,” said Ugyen Tshomo, a resident of Thimphu.
“This trend makes our children feel that watching TikTok is more important than studying. I believe Hosts should avoid games with extreme punishments, participants should act responsibly, and parents must guide their children,” said Thinley Dorji, a parent.
The authority urges all social media users, content creators, and live streamers to refrain from producing or participating in punishment shows.
Kinley Bidha
Edited by Sangay Chezom
