National inception workshop on E-commerce for women entrepreneurs was held recently to expand their business by using E-commerce. It is basically for women entrepreneurs engaged in micro, small and medium enterprises in Bhutan.
It is to enhance the knowledge and capacity of the target women entrepreneurs in the application of e-commerce platforms to expand their business export.
“We want to train the women entrepreneurs, register them for the E-commerce platform. Before we do that we need to know what are the actual challenges and the problems this women entrepreneurs in Bhutan are facing. Unless we understand their problems and challenges we cannot do a real capacity building problem e-commerce,” said Rajan Sudesh Ratna (PhD), the Economic Affairs Officer at United Nations Economic and Social Commission for Asia and the Pacific (ESCAP).
Women entrepreneurs also learnt to go about digital marketing which will help them to promote their business in the international market.
“This e-commerce provides a solution that they can do the business from home. They do not need to go to the shop, they do not need to spend the whole day outside. They can do their business at a very convenient time as per their convenience. So this workshop tries to explore their opportunities as to how the women entrepreneurs can benefit from the E-commerce platform to expand their business,” he added.
“The workshop was a very informative one. We are taught on e-commerce platforms and how to do digital marketing to boost our business. It is a very good opportunity for the young start-up entrepreneurs in Bhutan like us because e-commerce is going to take us globally and it is a good opportunity for us,” shares Thinley Yangzom, the founder of Bhutan Super Food and Herbs at Paro.
E-commerce is still puny but is growing rapidly.
Choni Dema
