In a significant advancement in Bhutan’s broadcasting landscape, the Bhutan Broadcasting Service Corporation, BBS, officially launched its high definition, HD, broadcasting format today, leaving behind the standard definition era. The occasion was graced by the Indian Ambassador to Bhutan, the Foreign Affairs and External Trade Minister, and other dignitaries.
The transition to HD broadcasting was met with great enthusiasm, as it promises viewers an enhanced and immersive television experience with crisper images and richer colours.
The upgrade marks a crucial step in the nation’s technological progress, aligning it with global broadcasting standards.
“The move by BBS to transition from standard definition to high definition is a very big milestone because it reflects the technological advancement that BBS has made. The quality of picture that will be broadcast by BBS and the sound systems will contribute immensely to the people viewing BBS channels from now onwards,” said Dr Tandi Dorji, Foreign Affairs and External Trade Minister.
Officials from the Embassy of India in Thimphu praised Bhutan’s advancements and said India will continue fostering strong bilateral ties through technological collaboration.
“We will continue to partner with BBS. India and Bhutan enjoy a very special friendship and cooperation and we have very strong development partnership with Bhutan. We hope to build on this strong India-Bhutan friendship in the coming years, meeting the requirements of the future,” said Sudhakar Dalela, Indian Ambassador to Bhutan.
The launch was initially planned on an earlier date but was postponed due to delays in procuring equipment during the COVID-19 pandemic.
With the BBS now available in HD, people shared their excitement about the news.
“Till now, BBS was not that clear, but now, everything will be in high definition. We are happy to hear that,” said Rinchen Pelzom, a resident.
“Everything is so clear on BBS channels now and that somehow brings joy to the viewers,” said Chandra Kumar, another resident.
The HD up-gradation project cost Nu 250 M which was funded by the Indian government. The BBS now plans to procure high-definition out-door broadcasting system and implement virtual studio, among others.
Karma Samten Wangda
Edited by Sherub Dorji
