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Branding Yangtse

April 5, 2016
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Branding_YangtseTo brand Trashi Yangtse beyond its two known features: Chorten Kora and Black-Necked Cranes, the district has adopted nine more features, making it the first ever district to do so, in the country.

The district now has its own song called Pel La Ya Mo So. It has its own vegetable known as Trashi Yangste Green Chilly, and Daphne as its flower.

It has also adopted Dapa or wooden bowl, made from the burls of maple tree, as its craft.

Other dzongkhag identities include Rhododendron as its tree and capped Langur, as its animal. They have also adopted locally-produced drink, Nakpa and Datshe paa.

Officials said the symbols were adopted to promote tourism in the dzongkhag and also to preserve its local tradition and culture.


“We have lot of potential for development of tourism and Trashi Yangtse should play a vital role in promoting tourism in eastern Bhutan,” said Trashi Yangtse’s Planning Officer, Lam Dorji.

Last year, Trashi Yangtse received over 900 tourists.

The symbols have been printed in pamphlets and distributed to various tour operators. Sign boards for the same have also been prepared.

Trashi Yangtse is one of the newest dzongkhags in the country. It was formed in 1992.

 

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