Bhutan will soon have a brand if the proposed brand, developed and presented by a Singaporean company, future brand Singapore, gets through.
The final presentation on the Brand Bhutan Strategy was presented in Thimphu, today, to the relevant stakeholders such as Tourism Council of Bhutan, Ministry of Foreign Affairs and Ministry of Economic Affairs, among others.
Under brand Bhutan, sub-brands have also been developed for tourism, produce and products of Bhutan.
The economic affairs minister, Norbu Wangchuk said Brand Bhutan needs to be created to add values to the goods and services produced in the country.
He said branding Bhutan will help promote exports which will boost the country’s economic growth as well.
Future brand Singapore has proposed that the Brand Bhutan be launched on the National Day, this year.
The project will be further deliberated after reservations from stakeholders.
