The country’s orange exporters are seeking to diversify their markets beyond Bangladesh and India, seeking better prices for their produce. The Industry, Commerce, and Employment Minister said Thailand could be a potential market. And the government is working to expand the market for local oranges.
Orange exporters in the country have expressed dissatisfaction with the pricing they are receiving.
However, Foreign Affairs and External Trade Minister D.N. Dhungyel said that the government had not received any complaints regarding the issue.
He said, “We know that challenges will arise when a country exports to only a few markets. However, this year, till 25th December, export figures are promising,”
Over 520 trucks of oranges have been exported, with Sarpang as the largest exporter, contributing more than 300 trucks.
The Minister of Industry, Commerce, and Employment said that Thailand could be a potential market for oranges.
“One potential country is Thailand. In September, we conducted a pest risk analysis for apples, and as soon as we receive the report, we will include oranges and potatoes,” said Namgyal Dorji, Industry, Commerce, and Employment Minister.
He added that Bhutan is unable to compete with India and Nepal. The minister also mentioned exploring opportunities in Singapore, but since it imports large quantities of high-quality, competitively priced oranges from China, Singapore was not a viable option.
Orange cultivation is spread across 19 districts, with Samtse, Chhukha, Dagana, Sarpang, and Samdrup Jongkhar being the major producers. As the government works to expand market opportunities, orange exporters hope to secure better prices and reduce dependence on limited markets.
Deki Lhazom
Edited by Tandin Phuntsho
