English | Dzongkha Friday, April 26, 2019

Taking taxi business to a whole new level with booking apps

Pema Tshewang & Pema Seldon Tshering, Thimphu
Apr 27, 2018

Another taxi booking app called OIE has come into being. DrukSmart launched the app today. OIE is the second taxi booking app launched in the country.

The first one- MyDrukRide- launched recently, is now a-month-and-half old in the business.

The taxi booking apps are designed to take ‘convenience’ to a whole new level for both taxi drivers and customers. In fact, convenience and safety are the cornerstones of the taxi booking apps.

As customers search for taxis using the apps, the drivers registered with the apps get notified immediately. The drivers can also easily trace locations of customers with the help of the apps.

“The benefit of this online service is taxi drivers do not have to wander in search of passengers, and for the commuters as well, since they can book online, they do not have to wait long, looking for taxis,” Gyem Dorji, the Brand Ambassador of OIE said.

“Moreover, we assure safety and transparency in fare system.”

OIE will cover only Thimphu and Paro to begin with. DrukSmart intends to extend the service to other parts of the country at a later time.

“Safety for both drivers and passengers can be ensured through this online service as details will remain in the system,” Tshering Lhendup, a Taxi Driver registered with OIE, said.

“Passengers can also easily claim back their personal belongings if they forget them in the taxi since they can trace the taxi number and name of the driver through the app.”

As of now, more than 600 taxi drivers have enrolled with OIE of which 92 have already registered.

As for MyDrukRide, it boasts of 150 members and over 2,000 people have downloaded the app since its launch.

“We have been in the market for one-and-a-half-month and the feedbacks are good,” Jigme T.Y. Rinzin, the Founder of Druk Ride said.

“A lot of people said the service has proved useful especially when they need to take a taxi during night hours. The women users said the app makes them feel secure.”

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