Sheytemi in Merak Gewog is set to come alive with vibrant colours as Trashigang hosts the first-ever Rhododendron Week. As visitors explore blooming rhododendrons against the backdrop of majestic mountains, the festival promises to showcase the region’s rich biodiversity while uplifting local businesses and communities.
Nestled in the picturesque Sheytemi valley, known for its breathtaking landscapes and diverse flora, the event venue has undergone significant transformations over the past month.
Authorities have developed key infrastructure, including an information centre, a designated gallery for the chief guest, commercial stalls, and washrooms built using locally sourced bamboo.
Additionally, water ponds have been revived, a playground has been created, and the Mindrulaa-to-Merak trail has been enhanced to provide an enriched trekking experience for visitors.
Trashigang Dzongda Ugyen Dorji said, “This is our first time organising the event, so I don’t expect many international tourists this year. However, over the next few years, as we gain experience and improve our marketing efforts, I believe it will attract more visitors. After promoting the event through media, we have already received inquiries from regional visitors, including those from Samdrup Jongkhar and Guwahati, showing interest in attending it.”
Beyond its natural charm, the Rhododendron Week will serve as a vibrant platform for local artisans and entrepreneurs.
A variety of locally produced goods will be on display and available for purchase, alongside unique cultural performances and entertainment programs.
To ensure a smooth experience for visitors, potholes along the road leading to Sheytemi have been repaired. The venue is situated approximately 27 kilometers from Rangjung town toward Merak Gewog.
The Dzongda said, “Everyone doesn’t need to drive their car here. I encourage visitors to coordinate among themselves and consider travelling by bus, as this will help ease traffic congestion and reduce pollution. Additionally, from Radhi, we are planning to arrange a school bus service to transport both the public and students.”
The Rhododendron Week is not just a one-time affair; it is set to become an annual tradition. In the long run, the facilities developed for the event will be handed over to the local community.
“We will discuss how these facilities should benefit the district, the community, and individuals by providing services to both local and international visitors. Only after ensuring sustainability will we hand over the facilities to the community,” added the Dzongda.
The event is supported by the Department of Tourism and the Global Environment Fund, with a total funding of Nu 8.6 million.
As the first Rhododendron Week unfolds, it promises to be a remarkable celebration of nature, culture, and community, paving the way for a brighter future in eco-tourism for eastern Bhutan.
Sonam Darjay, Trashigang
Edited by Kipchu
